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In The News: Ford's Bronco Off-Roadeo Gives Expectant Owners a Preview

December 5, 2021

The atmosphere in the room was charged with expectation, like we were awaiting something big, which we were. Twenty of us, all well dressed and mannerly, were gathered at the base of a ski hill at Gunstock Mountain Resort in New Hampshire's Belknap Mountains. We were a few of the many—125,000, according to Ford—who had plunked down $100 to reserve a new Bronco since it was unveiled in July 2020. And most of us sitting there were fidgeting like expectant parents, because we were still awaiting delivery. Read entire article here