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Gunstock shows it doesn’t take a lot of design to stand out

December 17, 2021

Gregg Blanchard, of SlopeFillers analyzes our pre-season campaign which was created to engage our audience and get them excited for the 21-22 winter season.

"So you’ve got something to say. You want people to notice it. You want people to remember it. You want people to be able to connect the positive vibes from those words/pictures/whatever to all the other positive vibes from other words/pictures/whatever you’ve shared in the past.

There are many things that can further this mission. One of those things is a little extra design, consistently applied to each such effort.

And it doesn’t take much.

Some of Gunstock’s recent tweets are a great example of this. By using a consistent overlay – topo-map lines with the logo top right – they’ve created a simple, visual pattern to build on."

Read the full story here.